If you’ve ever searched for a local restaurant, plumber, or boutique online, chances are you looked at their Google reviews before deciding whether to give them your business. We all do it—because, let’s face it, reviews are the modern version of word-of-mouth. And if you’re running a business, getting those reviews (especially the good ones) can make a real difference.
Here’s why Google reviews matter more than most people realize:
1. They Build Trust at First Glance
Before a potential customer even clicks on your website, they’re already forming an opinion. That star rating under your business name? It’s doing a lot of heavy lifting. People are more likely to trust a business with a healthy number of positive reviews. Even just seeing that others have had a good experience gives them the confidence to give you a try.
2. They Help You Show Up on Google More Often
Google isn’t just showing results based on your website—it also considers how active and engaged your business is online. Regular, fresh reviews signal that your business is real, current, and worth showing to searchers. In short, more (and better) reviews = better visibility.
3. They Boost Local SEO
If you’re a local business, this one’s big. Google reviews play a key role in how high you rank in local searches. That “local pack” of three businesses that pops up on Google Maps? Getting more reviews is one of the best ways to land there.
4. They Provide Honest Feedback
Sometimes, reviews give you insights you won’t get anywhere else. Sure, the glowing ones are great—but even the not-so-great ones can be useful. If a few customers mention the same issue, that’s something you can fix. Plus, how you respond to feedback (especially negative feedback) shows other potential customers that you care.
5. They Influence Buying Decisions
Most people read reviews before making a decision. In fact, studies show that nearly 9 out of 10 people trust online reviews as much as personal recommendations. So if someone is on the fence about your business, a strong set of Google reviews could be what tips the scale.
A Quick Word on Asking for Reviews
Asking for reviews might feel awkward at first, but it doesn’t have to be. If a customer is happy, just ask them—politely and casually—to leave a review. You can even make it easier by sending a link directly to your Google review page. Most people are happy to help, especially if they’ve had a great experience.
How E6Media Can Help
At E6Media, we know that getting great reviews is just one piece of the marketing puzzle—but it’s a powerful one. We help businesses like yours develop smart, authentic strategies to get noticed online, build trust, and turn searchers into loyal customers. Whether it’s improving your Google presence, managing your online reputation, or creating a full-scale marketing plan, we’re here to help you grow.
Not sure where to start? We’ll walk you through it. From review campaigns to local SEO and beyond, E6Media can help make sure your business shows up—and stands out.
Final Thoughts
Google reviews are more than just digital gold stars—they’re a powerful tool for growing your business, building credibility, and getting discovered by the right people. If you’re not actively asking for reviews yet, now’s the time to start. And if you want expert help making it all work together, reach out to the team at E6Media. We’ve got your back.
